xe88 Lessons from Which? on building communities for change – Unlocking Networks

Lessons from Which? on building communities for change

Case Studies, PDF, Value creation & exchange

How do Which?, the largest consumer membership body, engage with their membership? What is the driving force behind their active supporter base? Patrick Steen, Head of Supporter Strategy and Engagement runs us through Which?’s strategy for online engagement, audience segmentation and their website revamp.