Purpose and identity are the driving force behind any network: they are the reason people join in and take action.
Networks thrive when their members share values, purpose and identity. This doesn’t mean network members should always agree - but they should be driven to join and engage with the network by fairly similar shared principles.
If people understand what the network is about and what it’s trying to do, they will be a lot more likely to join and take action. However it’s not always easy to bring people together around shared purpose and identity.
Through our work with the Community of Practice, we tackled some of the most common issues networks come across, such as:
Check out these resources to help you find your network's Purpose & Identity: